“A logo for America” (1987), intervención de Alfredo Jaar en Times Square cuya explicación pego a continuación (tal y como se encuentra en Translocal Practices):
The representation of geography and the intricacies of global relations influence Alfredo Jaar’s work as an artist. In the Project “A Logo for America” this led to critical investigations of cartography. “A Logo for America” was an explicit demonstration of the significanca of the images and language of geography – its representation and articulation.
The Artist, born in Santiago de Chile, lives and works in New York, was one of thirty artists invited in 1987 to produce a 45sec. Computer animation/intervention on the Spectacolor lightboard in the heart of Times Square.
For a month, his designed animation was featured every six minutes surrounded by private advertising and promotional campaigns for the city. Jaar’s animation began with a solid image of the United States of America. In the next frame it was transformed into spare outline. Next, “THIS IS NOT AMERICA” was inscribed across the silhouette of the 48 states. Replaced by a red, white and blue flag of the USA. Finally the flag was drained of color and imprinted with. “THIS IS NOT AMERICA’S FLAG”. Then, a brightly illuminated “AMERICA” stood alone. The center letter (R) slowly tranformed to a hemispheric image of Canada, the USA, Central America, and South America. As letters dissolved and reappeared, a complete – and accurate – represantation of the American continent coalesced. In a wild conclusion, the image was doubled, twisted, upended, and superimposed over the word “AMERICA”.
Alfredo Jaar used this prominant site to deliver a clear message about identity and language. Using a selective taxonomy of communicative systems – maps, flags, and words – he reminded viewers of the propaganda that perpetuates power. Amidst the gaudy glitz of Times Square, Jaar seized the corporate world of promotion to introduce another reality.
Aunque vivimos en un mundo en el que necesitamos trabajar de manera muy rápida y la comunicación, la globalización y en general el mundo han cambiado, desde que inicié mi carrera y leí en el estudio de Álvarez Bravo aquello de que hay tiempo, y de cuando me recomendaba que no me apresurara para exponer, que las cosas vienen solas, trato de tener el tiempo necesario para leer, reflexionar, hacer el trabajo de edición, pero sobre todo un tiempo que tiene que ver con la reflexión, para que tu trabajo sea lo más profundo posible.
By Javier Sánchez | Published: Wednesday, June 16th, 2010
El domingo pasado hice mi segunda colaboración para el Sounday Stream con un DJ set un tanto diferente que va desde el cuasi pop electrónico al indie downtempo. Poco más de 35 minutos de música donde sugiero un estilo de mezcla más abierto y relajado. Los invito a escucharlo: